50+
Years combined offensive-security experience
18+
Security certifications across the team
14+
Business partners, by their own count
Project Overview
DarkRelay had no real brand before this — an old logo that didn't read as cybersecurity, social posts inconsistent enough to feel like different accounts, and a website with no direction, for a team whose consultants hold OSCP, GIAC and CISSP certifications and publish their own CVEs. We built a new logo and identity, then used it to solve the site's real confusion: three different kinds of content (core brand, offensive-security services, the training academy) with nothing telling them apart. Red carries the core brand; neon blue marks services; neon green marks education — so a visitor knows what they're looking at before they read a word. Carried into consistent, ongoing social and ad content since (relaunched as "DarkRelay 2.0").
Problem
No real branding to speak of — an old logo that didn't read as cybersecurity, inconsistent social content, and a website with no clear direction, for a team with genuinely elite credentials to back it up.
Research
Worked directly with DarkRelay's security leads to understand enough of the domain — offensive security, security engineering, training — to design credibly for it, not just decorate it.
Solution
A new logo and identity, plus a three-color wayfinding system across the site — red for the core brand, neon blue for offensive-security services, neon green for the training academy — carried into consistent, ongoing social and ad content.
Impact
A real, live company with a coherent brand across site and social — organized, consistent content since the relaunch, for a team with genuinely elite credentials to back it up.
Tools
Next project
Firstock
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