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Markwin Groups

Enterprise2023Branding
Markwin Groups

Project Overview

Markwin Groups is the parent company behind Hasiru Bhoomi and DuelCore — in land acquisition, development and real estate sales in its own right. The group had the Markwin name but no real direction for how to use it, and a logo that didn't hold up. We gave it a role — the parent company — a new logo, and a brand kit to match. A dedicated website is a likely next step, not yet built.

Problem

A real, active parent company with two successful ventures under it, but no direction for how to treat the Markwin name itself, and a logo that didn't hold up.

Research

No formal research phase — the real work was deciding what Markwin Groups should even be: a parent brand, not just another logo.

Solution

A new logo and brand kit, positioned as the parent identity sitting above Hasiru Bhoomi and DuelCore.

Impact

A real identity for a real parent company — the foundation for a future dedicated website.

Tools

IllustratorBrand Architecture

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