16K
Instagram followers
1.1M
Peak reel views
Project Overview
RaiseZone Builders already had real developments and reach from influencer marketing, but a logo and brand language that undercut both — nothing that read as trustworthy. We rebuilt the identity around blue, the color of trust and credibility in real estate, backed by research into the region's best builders, and carried it across a new website and ongoing social content. The account has grown from a standing start to 16K followers, with reels regularly hitting 400K–1.1M views.
Problem
The brand had real reach but no credibility — a rough logo with no real brand language behind it, undermining trust before a buyer even got to the site visit.
Research
A study of established, trustworthy builder brands in the category to figure out what actually reads as credible, landing on blue as the core color for trust and credibility.
Solution
A full rebrand — logo, brand language and a matching website — carried into ongoing social content, marketing direction and maintenance.
Impact
Real, tracked growth: from zero to 16K Instagram followers across 142 posts, with reels regularly reaching 400K–1.1M views and top performers hitting 28K likes and 17K shares.
Tools
Next project
Onplugg
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