Project Overview
Bon Millette (legally Navasari Foods) is a Bengaluru millet-snacks brand — ladoos, premixes, energy bars, savory snacks, sweets and health drinks — sold both direct-to-consumer online and on retail shelves. We built the full brand: logo, brand guideline, packaging across the product line, video ads and social content, and the live website.
Problem
No millet brand in the category was positioned as genuinely, near-completely healthy — packaging and site both had to carry that promise convincingly against established players.
Research
A category audit against major food brands — Haldiram's, Lay's, Parle, MTR, Tata Soulfull — to understand existing brand language in the space and find a distinct position within it.
Solution
A logo and full brand guideline applied consistently across packaging for the full product line, plus video ads, social content and a live, direct-to-consumer website.
Impact
A complete, live brand selling direct-to-consumer online and on retail shelves — from the mark to the packaging to the site.
Tools
Next project
DarkRelay
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