
Project Overview
The Tiger and Lion Safari in Tyavarekoppa, Shivamogga is Karnataka's second safari park (after Bannerghatta), running since 1988 across 250 hectares — home to Asiatic lions, Bengal tigers and Indian leopards. An independent freelance engagement, and a genuine Karnataka state government project: a new logo and brand kit for the safari.
Problem
A long-running, genuinely significant wildlife destination with no coherent visual identity of its own.
Research
Built around the safari's real identity — Karnataka's second-oldest safari park, home to Asiatic lions, Bengal tigers and Indian leopards — rather than a generic zoo look.
Solution
A logo and complete brand kit for the safari's wildlife identity.
Impact
A real Karnataka state government project — the identity is in use and maintained by the safari today.
Tools
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Baldwin Institutions
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